Would a reviewer flag your medical ad?
Wellness advertising is mostly caught on three things: claiming a cure, claiming safety, and borrowing a regulator’s authority you do not have.
A screening tool, not legal review. Your compliance officer has the last word.
Free · 25 checks a day · no sign-in. We log which phrases matched — never your copy.
Why it doesn’t cry wolf
A phrase list flags everything. This doesn’t, and the difference is the part that took the longest to build.
29 negation words. “We can’t guarantee a closing date” is not blocked as a guarantee — the screen notes it and clears the piece.
Curly apostrophes count. The negator list holds “don’t” with a straight quote. Written the way a word processor actually produces it, it used to tokenise as two words and match no negator — so we don’t guarantee read as a guarantee. There were 222 of them in the corpus when we found it.
A negation has a reach. “With no side effects and permanent results” promises permanence. The word and ends what the no governs, so the second half is still caught.
Warning about a thing isn’t doing it. “If anyone offers to cover your deductible, walk away” is advice against the practice, not an offer of it.
Every one of these exists because the scan got it wrong on real copy first. When the rules are ambiguous it fails toward flagging, never toward clearing — a false alarm costs you a minute, and a miss costs you the thing you bought this for.
And what you have to include
Every checker sells the list of things you cannot say. This is the other half: the identifiers a published piece is supposed to carry in medical and wellness advertising.
? the practitioner’s credential, where a treatment is described — we cannot confirm this from the copy alone, and we say so rather than show you a tick
A missing identifier is not a phrase you can search for, which is why most checkers ignore this half entirely.
Why this rule set catches people out
“FDA approved” usually is not true of the treatment as delivered — devices and drugs are cleared or approved, protocols and practices are not. Safety absolutes are the other reliable trap.
Real examples, and how to rewrite them
Every flag below is genuine output from the checker above — not an illustration. Paste any of them in and you will get the same result.
Flagged
“This treatment cures chronic pain permanently. Our doctors guarantee results after one session.”
Publishable
“Most clients report meaningful relief within a few sessions. We will tell you honestly whether you are a good candidate.”
Flagged
“FDA approved miracle procedure - completely safe with no side effects and instant results.”
Publishable
“Performed with an FDA-cleared device by licensed practitioners. We will go through the risks and typical recovery with you before you book.”
Questions
What is wrong with “FDA approved”?
It is usually inaccurate. A device may be FDA-cleared; that is not the same as the agency approving your treatment or your clinic.
Can I say a treatment is safe?
You can describe risk honestly. Absolutes like “completely safe” or “no side effects” are the ones that get flagged.
Why is “cures” flagged?
It is an outcome claim about a medical result. Describe what clients typically experience instead.
Is this legal advice?
No. It is a screening tool. Your compliance officer or counsel has the last word.
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The gate on its own
This page is the free front of the same engine. The subscription opens all seven rule sets — 258 prohibited phrases, plus the ones you add — and checks a screenshot or a link, not just pasted text.
Already included in Starter, Pro and Teams. This is for people who want the checking without the marketing around it.
This runs on every draft, automatically
The checker on this page is the public front of the gate that screens everything our marketing system writes for you — before it reaches your queue, in your industry’s rulebook, with a dated record you keep.