The platform
One platform. A rulebook each.
Dane Digital is the software. Launch Your Mortgage, Real Estate, Wellness and Contracting are the same software with an industry’s rulebook already inside it — one codebase, one compliance engine, four front doors. Open any of them and press the buttons.
The verticals
Same engine. Different rules.
What changes between them is not the feature list — it is what the gate refuses and what it makes you carry. Those numbers come straight out of the compliance engine, and they are the difference between the hubs.
Launch Your Real Estate
launchyourrealestate.com
For agents, teams and brokerages. The listing description is the risk, and it gets written a hundred times a month.
145 phrases this hub refuses
- safe neighborhood
- great schools
- perfect for families
- low crime
and 141 more, almost all of them Fair Housing steering.
And it must carrythe agent’s licence number, the brokerage name, and Equal Housing Opportunity.
Launch Your Mortgage
launchyourmortgage.com
For loan officers and brokers. A rate or an approval promised before underwriting is the whole problem.
26 phrases this hub refuses
- guaranteed rate
- no credit check
- everyone qualifies
- pre-approved today
and 22 more, mostly promises made before a file is underwritten.
And it must carrythe originator’s own NMLS and Equal Housing Lender.
Launch Your Wellness
launchyourwellness.org
For med spas, aesthetics and clinics. A treatment claim is a health claim, whoever wrote the caption.
27 phrases this hub refuses
- cure
- clinically proven
- FDA approved
- no side effects
and 23 more, the outcome language the FTC reads as a claim.
And it must carrythe practitioner’s credential wherever a treatment is described.
Launch Your Contracting
launchyourcontracting.com
For roofers, remodellers and home services. Storm work is where the language gets a contractor in trouble.
16 phrases this hub refuses
- we waive your deductible
- free roof
- insurance will cover
- lifetime guarantee
and 12 more, several of them insurance-fraud adjacent.
And it must carrythe contractor’s licence number wherever the state requires one.
Launch Your Investing
rulebook written · domain not registered yet
For sponsors and syndicators raising under Reg D. The only rulebook in the engine that has no front door yet — and the one where the trap is not hype, it is solicitation.
31 phrases already written
- risk-free
- safe investment
- now accepting investors
- spots left
The last two are not exaggerations. Under a 506(b) raise they are general solicitation, and saying them in public can cost the exemption.
And it must carrythe offering disclaimer and accredited-investor language where it applies.
Launch Your Practice
launchyourpractice.com · landing page built, not yet live
For licensed clinical practices — dental and medical anchored, with behavioural health included. Deliberately not legal: bar advertising rules are state by state, and a rulebook that changes at every border is a different product. The page is designed and the brand exists; the rulebook does not.
27 inherited, its own list still to come
This one does not need a rulebook written from nothing. It runs on the health-advertising rules the wellness regime already carries — the FTC treatment and outcome claims above are as true of a dental practice as of a med spa — with a practice-specific phrase list layered on top. That layer is the part still being written, and it is what the card is waiting on rather than a whole new regime.
Where it standsDomain registered, page designed, rules inherited. No hub and no demo yet — so it is not listed as live.
What the demo is
A working hub, not a video of one.
Each demo is the real application with a sample week already in it. No account, nothing to install, and an eleven-stop guided tour that rings each tool as it explains it.
It offers you the tour first
The demo opens by asking whether to send you the tour link — leave an email for it, or go straight in with “no thanks, just looking”. No account is created either way.
Eleven stops, each one ringed
Inside is a full week of posts, a calendar, approvals and a media library seeded for that industry. The tour rings the thing it is describing, so you see where each tool lives instead of hunting for it.
Make something and watch it get checked
Write a line the way you would actually post it. The same gate that runs on paying accounts reads it and tells you what a reviewer would catch.
The software
What we put together so a client does not have to.
Twelve tools do the making, one gate checks everything they write, and the wiring between them is most of what a retainer actually buys. It is the same stack behind every vertical above.
Nothing goes out unchecked. Whichever tool writes it, the same gate reads it before it reaches a queue. Product names and logos belong to their owners and identify the software we operate; they do not imply partnership or endorsement.
Not ready to click into one?
Tell us the industry and we will send the demo link for it, so it is waiting when you have ten quiet minutes.
Pick the one that is yours.
Open its demo, take the tour, and put a real line of your own copy through the gate. It costs nothing and it answers the only question that matters.